Market Entry Strategies, Market Research, Legal and Regulatory Framework, Social Media Marketing
As one of the largest and fastest-growing economies in the world, China presents a wealth of opportunities for businesses looking to expand their global reach. However, navigating the Chinese market can be complex and challenging, requiring a deep understanding of the cultural, legal, and business landscape.
What you’ll learn
- Introduction.
- Background: Doing Business in China.
- Benefits of Starting a Business in China.
- Challenges Facing Foreign Businesses in China.
- What Makes the Chinese Market So Special.
- How to Do a Market Research.
- Business Environment of China.
- Cultural Differences in China.
- Chinese Consumer’s Behavior.
- Technological Advances in China.
- Investing in China’s Free Trade Zones.
- Local Accounting and Tax Policies and Regulations.
- Local Employment Matters.
- Who Can Help You in China.
- Legal Entities in China.
- Wholly owned Foreign Enterprise (WFOE).
- China Joint Venture.
- Representative Office (RO).
- Foreign Invested Partnership Enterprise (FIPE).
- Other Options- Using a Hong Kong Entity.
- How to Start Your Business in China.
- How to Pick a Business Location.
- How to Choose a Legal Structure.
- How to Prepare All Necessary Documents.
- How to Register Your Business & Get License.
- How to Open a Bank Account.
- How to Create Your Business Plan.
- How to Fix Your Marketing Strategy.
- Best Strategies to Enter the Chinese Market.
- How and Where You Can Find Your Potential Customers.
- Social Media Marketing.
- Best Way to Sell in China.
- How to Set Your Distribution Strategy.
- Case Study- Starbucks Entry to China.
- How to Grow Your Brand.
- How to Translate Your Brand’s Name into Chinese.
- How to Sell Your Brand to Chinese.
- Build a Strong Reputation Online.
- Generate Your Leads.
- Protect Your Brand in China.
Course Content
- Module 1 : Why Start a Business in China –> 7 lectures • 16min.
- Module 2: Business Environment of China –> 7 lectures • 19min.
- Module-03: Legal Entities in China –> 5 lectures • 11min.
- Module-04: Start Your Business in China –> 6 lectures • 13min.
- Module 05: Fix Your Marketing Strategy –> 6 lectures • 23min.
- Module 06: Grow Your Brand –> 6 lectures • 13min.
- Conclusion –> 1 lecture • 1min.
Requirements
As one of the largest and fastest-growing economies in the world, China presents a wealth of opportunities for businesses looking to expand their global reach. However, navigating the Chinese market can be complex and challenging, requiring a deep understanding of the cultural, legal, and business landscape.
Another important factor to consider when doing business in China is the legal and regulatory landscape. China has its own set of laws and regulations governing business activities, and it is important to understand and comply with these regulations to avoid legal and financial risks. This includes registering your business, obtaining the necessary licenses and permits, and complying with tax laws and other regulations.
In this course, we will provide you with the tools and knowledge you need to navigate these and other challenges when doing business in China. We will cover topics such as market research, cultural awareness and communication, legal and regulatory compliance, business strategy and planning, and more. Our goal is to provide you with a comprehensive understanding of the Chinese market and the skills and knowledge needed to succeed in this exciting and dynamic business environment.
Whether you are new to the Chinese market or have some experience doing business in China, this course will provide you with valuable insights and practical guidance to help you achieve your goals. We look forward to helping you succeed in the Chinese market and achieve your business objectives.