Price to Profit: Psychology & Science of Pricing

Increase Business Profits by Smart Price and Marketing Psychology: Best Pricing Strategies to Influence Customers

This course uses marketing psychology principles to educate you on the science and psychology of pricing.

What you’ll learn

  • Price to Maximize Profit.
  • Universal Rules of Pricing and Different Pricing Strategies.
  • Learn How Consumers Perceive Price and Think about Price.
  • How to Fight Price Wars.
  • How to Run Sales Promotions to be the Winner.
  • Dynamic Pricing from Airline Industry and Online Sales.

Course Content

  • Introduction –> 3 lectures • 12min.
  • Pricing Strategies and Rules –> 4 lectures • 24min.
  • Psychology Pricing –> 9 lectures • 41min.
  • Price and Psychology of Consumption –> 1 lecture • 10min.
  • The Art of Fighting a Price War –> 5 lectures • 15min.
  • Dynamic Pricing –> 1 lecture • 5min.
  • Price Modification and Discounting Principles and Psychology –> 7 lectures • 27min.
  • Price Partitioning –> 5 lectures • 13min.
  • New Product Pricing –> 2 lectures • 11min.
  • References and Extra Materials –> 1 lecture • 4min.

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This course uses marketing psychology principles to educate you on the science and psychology of pricing.

Price is what makes you money so deep understanding of how customers think about price can help you win customers and make more money. Pricing Strategies are powerful weapons in your hands to increase sales and more importantly profit. This course is pragmatic and applicable. It digs deep into scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only the tips and tricks to hack into customers’ perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation or context.


Did you know if you increase price 1%, your profit can go up by 11%? So what can be done to increase your prices by creating a win-win situation with your customers will be discussed in this course.


What You Will Learn:

  1. Universal Rules of Pricing: what is the overall
  2. How to Charge Higher Prices Confidently: Pricing is not about cost but about value perception of customers, we will see how you can find the higher price without losing sales. This can make you rich
  3. How to Fight Price Wars: Price wars are dangerous and costly. But they are inevitable. You will learn how to fight them if you have to
  4. Psychology of Pricing: How to Manipulate Price to Make it More Appealing: Does size or Color Matter? What’s 99-ending pricing and other variations of odd pricing. Are they effective, when, and how? Here you will learn how to influence with Price.
  5. The Art of Discounting without Losing Profit: Discounting is another weapon in your arsenal. You need to learn when and how to use it maximize profitability. Random and blind discounting is prohibited.
  6. How to Enhance Consumption and Increase Renewal Rate: Interestingly price not only influences demand, it can also influence how people use products and services. Here you will learn how maximize renewal rate and consumption of your product.

And many more interesting topics and bonus videos. To the best of my knowledge, this is the most complete pricing course in Udemy.


Why Me?

I am an award winning marketing professor in a major university in USA. I have a Ph.D in business and have taught many MBA course including pricing strategies in different countries. I have a passion for teaching and my teaching style has been applauded by my students all the time. It is simple, to the point, and engaging. My Udemy course are all “highest rated” and very positvely reviewed.

So take this course now and let me take your business acumen to the next level.

Who this course is for:


  • EVERYONE because you are either a Seller or Buyer
  • Because everything has a PRICE
  • Because the Right Price will Make your Rich
  • Wrong Price will make you Broke
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