What you need to know about social media in customer service.
In today’s digital age, social media has become a primary platform for customer interaction and feedback. The “Social Media Customer Service Excellence” course is designed to equip customer service professionals and digital marketing practitioners with the skills and strategies necessary to provide outstanding customer support through social media channels. This course delves into the nuances of delivering exceptional service, managing online brand reputation, and leveraging social media for customer engagement.
What you’ll learn
- The history of social media in customer service.
- How to develop a service in social media strategy.
- The technology needed.
- The tools and people needed for social service.
Course Content
- Introduction –> 13 lectures • 33min.
Requirements
In today’s digital age, social media has become a primary platform for customer interaction and feedback. The “Social Media Customer Service Excellence” course is designed to equip customer service professionals and digital marketing practitioners with the skills and strategies necessary to provide outstanding customer support through social media channels. This course delves into the nuances of delivering exceptional service, managing online brand reputation, and leveraging social media for customer engagement.
You will learn the following and so much more:
- Introduction to Social Media Customer Service: Understand the evolution of customer service on social media platforms and its significance in modern business.
- Social Media Platforms and Tools: Explore the major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and learn to utilize social media management tools for efficient customer service.
- Customer Expectations: Analyze customer expectations in the digital realm and identify best practices for meeting and exceeding those expectations.
- Social Media Etiquette: Develop a strong grasp of social media etiquette, including tone, response time, and appropriate language, to enhance customer interactions.
Join us to elevate your social media customer service skills and ensure your organization’s online presence is synonymous with excellence in customer support. Master the art of turning social media interactions into meaningful, long-lasting customer relationships.