A step-by-step, from-scratch demonstration course with Savvy Startup Marketer coach Lindsey
A thorough, demonstration-heavy course that walks first-time business owners through a complete marketing set up. The Savvy Startup Marketer approach leans on sensible, practical lead generation, plus turning customers into your business’ best marketing method.
What you’ll learn
- Smart, strategic, sales-centered marketing on a budget.
- How to build a heavily automated marketing system from scratch.
- Strengthen sales marketing skills like copywriting, networking and data tracking.
- SEO basics for the new entrepreneur.
- Set up everything from your website to email to search tools to analytics using affordable marketing platforms.
- Build in customer retention strategies from the start.
- Lead generation techniques for the bootstrapped business.
Course Content
- Welcome and Preface –> 3 lectures • 20min.
- EXTRA: Write key copy points that convert –> 1 lecture • 32min.
- EXTRA: Grow through your Startup Squad –> 1 lecture • 44min.
- Build a simple, effective business website –> 3 lectures • 1hr 15min.
- SEO for New Entrepreneurs –> 2 lectures • 25min.
- Google My Business: An underrated must-have –> 1 lecture • 5min.
- Google Analytics + Search Console –> 1 lecture • 11min.
- Prepare your Email Marketing Platform –> 1 lecture • 3min.
- Repeat Ready: Prepare for customers, increase sales –> 2 lectures • 54min.
- Conclusion –> 1 lecture • 1min.
Requirements
A thorough, demonstration-heavy course that walks first-time business owners through a complete marketing set up. The Savvy Startup Marketer approach leans on sensible, practical lead generation, plus turning customers into your business’ best marketing method.
This startup marketing system can be fully automated with minimal management to significantly reduce the common marketing management drain most small business owners face.
Savvy Startup Marketer recommends using two low cost platforms (Leadpages and ConvertKit) for website and email, perfect for the bootstrapped startup, as well as a few additional free tools that are easy to connect and manage. Much of this course can be applied using other platform options but those will not be shown in demonstrations.
If you’re a new business owner or preparing to launch a business, Savvy Startup Marketer will provide a clear, practical, affordable way to accelerate sales and keep your marketing foundation manageable and organized in the first few years of business. It includes beginner-level training and hands-on workshops on branding, brand messaging & copywriting, sales skills, networking skills, automation, analytics and more. Everything the new business owner needs for early growth and future expansion.
Savvy Startup Marketer was created by Lindsey Wagnon, an 18-year sales marketing professional actively building small business systems and providing full-service marketing management for small business owners in the U.S. and beyond.