Grow Your Business Using Social Media

An easy-to-follow, fast-paced introduction to Social Media Marketing

Social media changes with the world, and your social media strategy needs to keep in step if you want to grow your audience and maintain relevance. You may already be interacting with your industry there, but do you know the most up-to-date approaches that will grow your brand and customer base? Do you have a strategic content plan in place that leverages your existing content? And when is it time to advertise?

What you’ll learn

  • Social Media.
  • Social Media Marketing.
  • Social Media Advertising.
  • Content Marketing.
  • Target Audience.
  • Customer Journey.
  • Build a following.
  • Create content customers want.
  • Conduct a social media audit.
  • Leverage existing content.
  • Using the hub and spokes model.

Course Content

  • Introduction –> 1 lecture • 2min.
  • Prepare for Social Media for Business –> 3 lectures • 11min.
  • Planning Your Social Media Presence –> 3 lectures • 12min.
  • Participating as a Business in Social Media –> 3 lectures • 10min.
  • Creating a Content Plan –> 5 lectures • 16min.
  • Creating Effective Social Media Content –> 4 lectures • 15min.
  • Growing Organically in Social Media –> 3 lectures • 11min.
  • Growing Through Social Media Advertising –> 5 lectures • 19min.
  • Measuring Social Media Marketing Success –> 3 lectures • 12min.
  • Conclusion –> 1 lecture • 2min.

Grow Your Business Using Social Media

Requirements

  • No requirements.

Social media changes with the world, and your social media strategy needs to keep in step if you want to grow your audience and maintain relevance. You may already be interacting with your industry there, but do you know the most up-to-date approaches that will grow your brand and customer base? Do you have a strategic content plan in place that leverages your existing content? And when is it time to advertise?

Expert marketer and former VP of market research and traffic optimization at Yahoo! Anke Audenaert answers all these questions and gives you the keys to crafting a social media strategy for your organization. You’ll discover how to define your target audience, understand your customer’s journey, and how to select the right social media channels to reach your ideal audience. By the end of this course, you’ll be well on your way to implementing a winning social media strategy for your company.

Learning Objectives

  • Build a following
  • Create content your customers want
  • Conduct a social media audit
  • Leverage existing content
  • Understand social media metrics
  • Create shareable content
  • Use the hub and spokes model
  • Repurpose existing content

About the Expert

Anke Audenaert:An internationally recognized Digital Marketing Expert and Entrepreneur. Anke founded and led the business school at Udacity, and was formerly the VP of Market Research at Yahoo!