Finding the wisdom in five and a half graphs that explain how ideas spread
There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:
What you’ll learn
- The five big ideas: Production adoption, The Chasm, Gartner Hype, The Long Tail, and Positioning.
- Why we get confused by time and distributions.
- How to really and truly understand how and way your ideas can spread.
- The smallest viable audience.
Course Content
- Introduction –> 1 lecture • 2min.
- The territory and the map –> 2 lectures • 3min.
- The Six (almost five) Graphs –> 9 lectures • 32min.
- EXTRA: The Ideavirus two decades later –> 1 lecture • 11min.
Requirements
There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:
- Rogers’ Diffusion of Innovations
- Moore’s Crossing the Chasm
- The Gartner Hype Cycle
- Anderson’s The Long Tail
- My take on The Tip
- and Trout and Ries’ work on Positioning
Each of these graphs leads to an a-ha, a chance to do better work and to cause the change we seek to make.
Often, though, we get stuck. Stuck because it’s easy to nod and say we ‘get it’ but the picture might get in the way of our understanding.
This 28 minute course will make it easier to find the wisdom.
It also comes with a extra 9 minute rant on the Ideavirus. Along with a link on how to get your copy for free.
* * *
Seth Godin is the author of some of the bestselling marketing books of all time. In this fast-moving course, he explains the five graphs that give us an innate understanding of how ideas spread, how we find customers and most of all, how we serve people by helping them find what they’re looking for. A graph we don’t really understand is not the map and guide it could be. This quick course helps you see what you’ve been missing.