How to use CRM Marketing, AI and Marketing Automation to maximise sales, loyalty and advocacy.
Many organizations, simply leverage CRM marketing to send an email or push message when they have something they want to sell. We have all subscribed to email lists, where you are constantly bombarded with messages about whatever the brand wants to sell us. Sometimes it is useful, but quite often it misses the mark and that is reflected in declining open rates, click thru rates and transactions. It can also often result in a customer opt outing out of receiving your messages, the biggest enemy of any CRM marketer. Unfortunately, this is how a lot of businesses approach CRM marketing. They push out a sales message to everyone on their list and hope for the best! And they think they are doing well because they are driving a revenue upside, often small, sometimes even 2-1, 3-1 ROI in some cases.
What you’ll learn
- To learn how to use CRM marketing to drive sales, increase engagement, improve loyalty and drive advocacy..
- To learn how some of the worlds biggest brands approach CRM marketing, marketing automation and leverage AI to deliver programs that maximize results..
- To learn how to build a comprehensive, highly personalized customer lifecycle marketing program tailored to the specifics of your business ..
- To learn how to execute highly personalized CRM marketing programs at scale, optimize, iterate and maximize performance..
- At the end of this course, whatever your current level of experience, you will be able to build a CRM marketing program that maximises results..
Course Content
- Introduction –> 4 lectures • 13min.
- Creating the CRM Marketing framework –> 10 lectures • 27min.
- Building Customer Journeys –> 7 lectures • 26min.
- Measurement –> 3 lectures • 9min.
- Conclusions –> 1 lecture • 1min.
Requirements
Many organizations, simply leverage CRM marketing to send an email or push message when they have something they want to sell. We have all subscribed to email lists, where you are constantly bombarded with messages about whatever the brand wants to sell us. Sometimes it is useful, but quite often it misses the mark and that is reflected in declining open rates, click thru rates and transactions. It can also often result in a customer opt outing out of receiving your messages, the biggest enemy of any CRM marketer. Unfortunately, this is how a lot of businesses approach CRM marketing. They push out a sales message to everyone on their list and hope for the best! And they think they are doing well because they are driving a revenue upside, often small, sometimes even 2-1, 3-1 ROI in some cases.
However there is a much smarter way to approach CRM Marketing, an approach that can deliver 10,000%+ ROI and potentially millions of dollars in incremental revenue.
Organisations that maximise results from CRM marketing know 3 key things are critical:
1. Understanding different types of customers using data and research.
2. Focusing on what these different types of customers need as their relationship with your brand evolves along the customer lifecycle.
3. Creating relevant content and communications that reflect both the customers profile, interests and mindset and their stage in the lifecycle. This where personalization, generative AI and predictive AI comes in.
This is an extremely practical course and provides CRM marketing students of all levels the tools required to deliver world class CRM marketing programs that maximise results.