Successful Events: Event Planning, Marketing & Management

Create a single successful event or event-series with effective event promotion, planning, management, and monetization

Get bigger event attendance, more revenue, and a growing fanbase – all with this course.

What you’ll learn

  • Create a successful event series with a growing attendance.
  • Monetize events in a most effective ways and get your attendees to maximize their spending.
  • Get publicity and press coverage for your events.
  • Get personalized help from the instructor if you have specific questions.
  • Learn to use social media and SEO to promote your events.
  • Use events to promote any business, even if your business isn’t directly an event-oriented business.
  • Get clients from events and make money from events.
  • Avoid liability protection and whether you should get insurance.
  • Learn how to hire staff.
  • Join office hours with the instructor and get your questions answered by an expert in a conversation.

Course Content

  • Course and instructor introduction –> 2 lectures • 9min.
  • Event marketing –> 3 lectures • 20min.
  • Posting your even online in event promotion websites –> 6 lectures • 23min.
  • Repurposing your event content and doing content marketing with it –> 1 lecture • 6min.
  • If you are an event planner like party planner or wedding planner –> 1 lecture • 5min.
  • Pre event marketing to generate buzz and keep audience engaged –> 4 lectures • 14min.
  • During and after-event marketing –> 3 lectures • 9min.
  • Publicity and influencer marketing for events –> 3 lectures • 15min.
  • Event management –> 5 lectures • 25min.
  • Dealing with vendors –> 4 lectures • 18min.
  • Event insurance –> 4 lectures • 15min.
  • Business registration for events –> 1 lecture • 7min.
  • Writing the event plan document –> 1 lecture • 9min.
  • Event monetization –> 1 lecture • 6min.
  • SEO for events –> 2 lectures • 10min.
  • Event planning –> 6 lectures • 26min.
  • Event merchandise and branding strategy taken to the next level –> 1 lecture • 6min.
  • Promoting your events with Facebook and getting extra reach –> 3 lectures • 11min.
  • Facebook Ads To Promote Events –> 28 lectures • 2hr 37min.
  • Setting up your Facebook business page for running event ads –> 7 lectures • 15min.
  • Basics of creating your website –> 2 lectures • 12min.
  • Further resources –> 2 lectures • 8min.

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Get bigger event attendance, more revenue, and a growing fanbase – all with this course.



You’ll learn how to use Google search, popular event directories, Meetup, Eventbrite, and how to find big event websites popular in any part of the world where you are located. All these websites will drive traffic to your event listing, and generate a large attendance.

I used this technique to get 100+ attendees per event without spending a single dollar on marketing, and you’ll be able to do the same.

We’ll also cover how to intelligently pay for ads if you have a budget and want to boost your attendance further. But that’s only optional. You’ll be able to generate amazing attendance for free.


Professional event planning is important for your event success because if the event runs smoothly and people enjoy it, they will become a part of your regular attendance base, and attend many future events.

I’ll show you how to create a great plan for what to do before, during, and after the events.

I’ll cover it all in this event marketing, planning and management course.


Your events will be much more likely to grow if you manage them well, and attendees come back, and invite friends. So your events must be very high quality. This is why event management is extremely important, and I’ll cover how to make your events run smoothly so that your attendees are happy.


Learn common ways to make money from events and get multiple effective revenue streams from your events. Such revenue streams might be selling products at the events, upselling your services, allowing vendors and sponsors to promote your events, creating your own personal brand, live-streaming on YouTube, and much more.



  • If you have years of experience in event planning and marketing – this might feel basic for you.
  • If you are in wedding planning, only parts if this course may be relevant.

If you are experienced in the event industry, this course might not be ideal for you. But you might still find a lot of useful tidbits and ideas. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions



  • Hobby and interest group meetings
  • Business events
  • Festivals and music shows
  • Small concerts and entertainment events
  • Technology events with speakers
  • Outdoor events as for hiking groups for example
  • Get more people for your city tours for city guides
  • Conference events (small conferences)
  • Charity events
  • Fundraisers
  • Meetups


I created a successful event series in the past that had thriving attendance, made money, and was even discussed on NPR (National Public Radio). I did it by myself with no budget. In this course, I’ll share exactly how you can achieve similar results without having to spend money on promotion.

If you are starting an event series, I know how you feel and the challenges you are facing. I was once exactly where you are now!


I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.


* Many downloadable worksheets and exercises to make the course more interactive and valuable.

* Invitation to my Facebook community after you complete the course.

* My list of 50 business-success skills when you complete the course.


I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because:

1) I care about my students.

2) I feel a responsibility to make sure that students get their money’s worth from the course.


By the end of the course, you will be head and shoulders above where you are now, and you will be able to create successful events.


When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.


The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.

Invest in your future. Enroll now.

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