Marketing Management, Fundamentals of Marketing
Marketing is a fundamental part of every business. Businesses across every industry depend on marketing professionals to create brand awareness and increase sales of their products or services. The objective of this course is to familiarize you with the basic concepts and principles of marketing and to develop your conceptual and analytical skills to be able to manage marketing operations of a business firm. After finishing this course, you will be aware about key fundamental aspects of marketing management. This course consists of five sections namely; introduction, consumer behavior, promotional strategies, pricing & positioning and product development & differentiation and explores all the dimensions to develop a more rounded understanding of marketing management. This course is an attempt to help academicians, students, research scholars and marketing professionals to understand the concepts of marketing management in a systematic manner. If you are a student of BBA/MBA course or pursuing research in marketing domain, this course will provide you deep insight into the fundamentals of marketing management. So what are you waiting for, just click on the enroll button and learn fundamentals of marketing management. You will surely have a great learning experience. I am eagerly waiting to see you all in the course.
What you’ll learn
- Understand basic concepts and definitions of marketing.
- Learn various marketing philosophies.
- Gain knowledge about various stages of PLC and strategies to be employed during each stage.
- Understand the process of new product development to cater to customer needs.
- Acquire knowledge about consumer behaviour and consumer buying process.
- Improve knowledge about various tools of promotion-mix.
- To get familiar with branding and packaging decisions.
- To learn about various pricing strategies and decisions.
Course Content
- Introduction –> 3 lectures • 18min.
- Consumer Buying Behaviour –> 1 lecture • 4min.
- Product Development and Differentiation –> 4 lectures • 19min.
- Pricing and Positioning –> 2 lectures • 11min.
- Promotional Strategies –> 3 lectures • 18min.
Requirements
Marketing is a fundamental part of every business. Businesses across every industry depend on marketing professionals to create brand awareness and increase sales of their products or services. The objective of this course is to familiarize you with the basic concepts and principles of marketing and to develop your conceptual and analytical skills to be able to manage marketing operations of a business firm. After finishing this course, you will be aware about key fundamental aspects of marketing management. This course consists of five sections namely; introduction, consumer behavior, promotional strategies, pricing & positioning and product development & differentiation and explores all the dimensions to develop a more rounded understanding of marketing management. This course is an attempt to help academicians, students, research scholars and marketing professionals to understand the concepts of marketing management in a systematic manner. If you are a student of BBA/MBA course or pursuing research in marketing domain, this course will provide you deep insight into the fundamentals of marketing management. So what are you waiting for, just click on the enroll button and learn fundamentals of marketing management. You will surely have a great learning experience. I am eagerly waiting to see you all in the course.