Minimum Marketing Knowledge Course
Master the fundamentals of marketing and gain the insights you need to thrive in the dynamic landscape of business
What you’ll learn
- Learn the basics of marketing.
- Understand the basics of marketing strategy.
- Explore research and analysis methods.
- Utilize the knowledge gained from today’s training to create a real-world marketing plan.
Course Content
- Introduction –> 5 lectures • 36min.
Requirements
Master the fundamentals of marketing and gain the insights you need to thrive in the dynamic landscape of business
In this e-learning video course we will quickly review marketing basics to understand the overall picture.
Marketing is essential for all businesses. With clever marketing, you can increase revenue and grow the company. It is also essential for creating products and services that are customer-centric.
Through this Basic Marketing Video Course, participants will understand the basic flow of marketing. In order to leverage company strengths, it is also helpful to analyze your company and competitors. Based on this knowledge, all participants will be able to define the direction their company is aiming for and make concrete plans that align with the company vision and mission.
Video Corse Curriculum:
CHAPTER 1
What is Marketing?
Learn the basics of marketing
- Marketing definition
- Marketing value for company and customers
- Marketing success story [real-life examples case study]
- [Exercise] Stories of success
CHAPTER 2
Marketing Strategy
Understand the Basics of Marketing Strategy
- Marketing strategy definition
- 3 do’s of marketing
- Step-by-step guide for creating a marketing strategy
CHAPTER 3
Basic/Analysis
Explore Research and Analysis Methods
- What is marketing research
- Basics of in-house marketing analysis [VRIO analysis]
- External marketing analysis [Porter’s 5 forces analysis]
- Comprehensive analysis [SWOT analysis]
- [Exercise] SWOT analysis of the current company
CHAPTER 4
STP Marketing Model
Identify STP and learn how to embody it
- What is STP
- Segmentation
- Targeting]
- [Exercise] Targeting
- Positioning
CHAPTER 5
Marketing Mix
Utilize the knowledge gained from today’s training to create a real-world marketing plan
- What is the marketing mix? [4P]
- Creating an optimal marketing mix [ensure consistency with STP/iterate using PDCA]