What is SEO and How it Works? Explained in Just 91 minutes

Search Engine Optimization Explained: How Really Google Works and What Is Important to Increase Rankings

Hi there!

What you’ll learn

  • What is SEO and how it works.
  • What are major SEO ranking factors and how they work.
  • What are minor/other ranking factors in SEO.
  • What is Technical SEO and why it is important.
  • What is on-page SEO and how get the most out of it.
  • What are backlinks and how to create them avoid being pennalized.
  • How to start or move in with your SEO career.
  • SEO freelancing vs SEO in-house agency: pros and cons explained.

Course Content

  • Introduction –> 1 lecture • 2min.
  • What is SEO, how it works, search engines overview. How SEO is being split –> 1 lecture • 7min.
  • Ranking Factors: What are These and How do They Matter in SEO –> 1 lecture • 2min.
  • Major Ranking Factor #1 Explained: Content (On-Page SEO) –> 2 lectures • 18min.
  • Major Ranking Factor #2 Explained: Backlinks (Off-Page SEO) –> 2 lectures • 22min.
  • Major Ranking Factor #3 Explained: SEO Optimization for Mobile Devices –> 1 lecture • 8min.
  • Major Ranking Factor #4 Explained: User Behaviour –> 1 lecture • 8min.
  • Major Ranking Factor #5 Explained: Time –> 1 lecture • 7min.
  • The Best Ways To Start Your SEO Career Or Improve It –> 1 lecture • 16min.
  • Summary –> 1 lecture • 1min.

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Hi there!


My name is Mykhailo and I am a versatile SEO expert. With extensive experience as a full-stack SEO expert, I possess a deep understanding of all facets of search engine optimization.

In this course, I will explain to you the nature of HOW Google works and WHY it requires specific kinds of website optimization, so you can understand SEO as a COMPLEX PROCESS.


Course Overview: This course provides a strong starting point that will always be helpful, allowing you to build your SEO skills. It goes beyond the basics and covers everything that truly matters in the world of SEO, using simple language to ensure understanding. We will explore what SEO entails, how it operates, and gain an overview of search engines. Furthermore, we will delve into the typical categorization of SEO into technical, on-page, and off-page aspects.

Ranking Factors: We will analyze the inner workings of ranking factors and their impact on search engine rankings. Emphasis will be placed on distinguishing between major and minor factors, exploring their relative importance.

I will explain in detail 5 major ranking factors: content and its quality, backlinks, optimization for mobile devices, user behavior and time.

SEO career: I will discuss the best time to start your way in SEO, both in a company and self-employed.


I sincerely hope that you find immense value in this course and acquire fresh insights. Enjoy the journey of learning!


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